We began working with Exact, a Hampshire based glazing company, to create a new brand identity to reflect their reliable, high quality glazing expertise and to support their plans for growth over the coming years. The new branding was to be applied to all of their methods of communication from website and social media channels right through to their stationery and other marketing collateral.
We also created internal documents for the team including spread sheet templates, invoice layouts, letterheads and business cards.
With the new design direction in place, we used this as the basis for designing and creating a new website.
A key aspect of the web build needed to take into consideration their extensive catalogue of previous work. These images and accompanying case studies needed to take centre stage on the site and the navigation needed to be optimised to allow easy browsing of their carefully curated range of bespoke glazing products.
The stunning images of their impressive previous glazing projects now provide valuable reference points for Exact's expertise. The new site can also be easily managed and updated with future case studies using our bespoke CMS platform. The site was built to be fully responsive for optimal viewing across mobile, tablets and desktop.
The brand roll out covered all their customer touchpoints, including the design and production of promotional postcards, signage and social media identities to ensure the company branding would be consistent and visible where ever the team are working across the local geographical area of Hampshire, Surrey, Sussex and the surrounding counties.
Moving forward, we are also continuing to support Exact with their online presence, including nurturing their website and social media channels and developing content to elevate their brand online.
Managing Director, Keely had this to say about working with us
With a desire to grow our business substantially we realised that we needed a top quality marketing agency to form a long-term successful partnership with. Having researched the market and interviewed three very good applicants, Mzuri came out as the clear winners. As an upmarket architectural glazing specialist, we were not looking for the cheapest choice but the right choice, and we feel completely reassured that we have made the right decision. The Mzuri approach is down-to-earth and friendly making them a lovely team to work with. From our initial meetings, to creating our new brand, website and strategic planning, Mzuri have really understood our aspirations, and, more importantly, know just how to get us to where we want to be!
With the new branding in place, the 2019 Farnborough Home Building & Renovation Show, was the perfect opportunioty to reveal Exact's top-to-toe renovation. We helped to deliver a full exhibition stand which showed the striking new brand and the amazing range of products the company offer.