Festival branding & communications

Festival of Higher Education

SERVICES

MARKETING
BRAND IDENTITY & DESIGN
DIGITAL
PRINT
SOCIAL MEDIA
SEO

Taking place at The University of Buckingham's town centre campus, the Festival of Higher Education is modelled on the hugely successful Festival of Education, the brainchild of Sir Anthony Seldon during his tenure as Master of Wellington College. Both festivals are developed and delivered with the help of the talented team at Summerhouse Events.

Our client commented after the event, "From the moment that I first contacted Mzuri, they have been a pleasure to work with. Their friendly and dedicated team were able to effectively translate our ideas into a stunning yet simple to use website which we are proud to promote to our clients. Our requests were always responded to with creative and efficient solutions. I would not hesitate before using them again in the future."

Diana Blamires, PR, University of Buckingham.

hefestival.com

SERVICES

MARKETING
BRAND IDENTITY & DESIGN
DIGITAL
PRINT
SOCIAL MEDIA
SEO

Mzuri was tasked with creating an identity for the festival and then managing this and rolling it out across a new website, social media profiles, email marketing and print. The logo lock up including The Independent and Pearson logos was developed when they were confirmed as media partner and headline sponsor respectively.

We built a responsive website that is modern, fresh and adaptable. It uses graphical elements taken from the logo and well as lots of large, impactful images of the students, speakers and campus, helping to set the scene and to inspire.

The website was to be used as a key tool to promote the event and to keep the target audience up to date with news such as speaker and programme announcements. It provides all the information that people need in the run up to and after the Festival including speaker profiles, programme, FAQs, the ethos of the Festival, as well as key contact and location information.

After initial set up, we worked with the University of Buckingham on ongoing website curation, supporting them right up until the inaugural Festival in September 2016.

In addition to the website, we were also tasked with creating a bespoke Mailchimp template to enable easy ongoing communication and we worked with them on programme design and print management, delegate communications and delegate badges.

www.hefestival.com

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Mzuri Design Limited
BASE Innovation Centre
Broxhead House
60 Barbados Road
Bordon
Hampshire GU35 0FX

Contact

+44 (0)1428 722990
hello@mzuri.co.uk

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