New brand for Crystal Hire Ltd

We were recently approached by local catering equipment hire company Crystal Hire Ltd, who asked us to help them update and modernise their company brand as part of a business wide brand development project. The project, going forward, will encompass web, printed collateral, stationery and email marketing, livery and signage. However, the brand itself was our first priority.

We were delighted to be asked to help with this project and rose to the challenge by working with the client to create a detailed and target specific brief for the new brand. Parameters regarding colour, font and style were soon established and the final selection was swiftly narrowed down during a meeting in which we were able to make amends and adjustments on the spot until a winning version was refined!

The new brand is clearly an evolution of the old one but is elegant, modern and clean with a dramatic twist provided by the peacock blue key colour which will look striking against the client’s black livery as well as on more standard white backgrounds for stationery and email.

The remainder of the project is still a work in progress so watch this space for new updates!