The Power of Information in Healthcare: Pancreatic Cancer Action

We were proud to work with Pancreatic Cancer Action to evolve their poster series, with the aim to raise awareness of symptoms in order to drive earlier diagnosis of pancreatic cancer. The posters formed a very central part of a wider project to roll out their new brand identity.

Pancreatic cancer is the UK’s fifth biggest killer, but it receives just 1% of cancer research funding. 24 people are newly diagnosed with the disease every day, half of these being diagnosed as an emergency. The only cure for pancreatic cancer currently is surgery – but most patients aren’t diagnosed in time for this.

For charities like Pancreatic Cancer Action, information is imperative because raising awareness is the charity’s primary mission. The power of information in the healthcare sector is so strong – knowledge really is power. Knowledge can provide understanding, comfort, guidance – but most importantly in the case of pancreatic cancer, it can lead to earlier diagnosis – meaning a better chance of survival.

Early feedback is that the posters are being well received. Pancreatic Cancer Action have a fantastic, informative website with an array of rich resources for those who have been diagnosed, as well as a huge variety of ways to raise funds and awareness for the cause.

It is a pleasure to work with Ali and the team at Pancreatic Cancer Action on this and many other projects to support the important work they do.