Not just your basic, average, everyday, ordinary, run-of-the-mill, ho-hum…website holding page

We’ve all seen them – those ‘site under construction’ holding page with some clip art of a yellow hazard cone. Often unbranded, without contact information or even a sugestion as to what the site will be for. Not a crime I hear you say, when you are starting out and not promoting your website yet. True enough.

But with the huge list of ‘things to do’ that all new business start ups have to contend with, it’s not uncommon for the website to be promoted before its ready. Business cards handed out at networking: check. Emails with jazzy email footers linking to website and social media: check. Free business listings online: check. You see what I’m getting at. The website’s on the agenda, but you’ve got lots of high priority tasks and in some cases getting some money flowing in by doing what you do is higher up the list.

That’s when a more extensive ‘holding page’ can be an inexpensive and valuable tool for new businesses. As with the example below for EnViva Care you can express your company propostion and values and include all important contact information, dressed as appropriate with graphics and images. And not forgetting the lovely new logo you’ve decided on. This approach doesn’t help for search engine optimisation (SEO) for all manner of reasons – but that’s not the intention here. Your main site is where you will be concerned about keyword density, live content, meta descriptions, H1 tags and all that SEO jazz that we get so excited about (but then we’re a bit geeky like that). But at least a more considered holding page like this provide a professional and useful interim measure while you get the full site ready to rock.  See it here www.envivacare.com