A makeover for Oak Lodge Dental

Founded almost 30 years ago, Oak Lodge Dental is family-run private dental practice in the centre of Liphook. Having worked with Oak Lodge Dental for over 14 years across marketing, design and digital projects, we were thrilled to work with them on a full re-brand of the practice, with complete roll out across a new website, stationery, welcome pack, signage, social media and advertising.

The changing face of dentistry

The world of dentistry has evolved immeasurably over the years, so as their 30 year anniversary approached, the team at Oak Lodge decided it was time to reflect these innovative changes in a new look for the practice. The brief was to develop a new brand without losing the heritage and hard-earned recognition with existing patients, as well as communicating the continued ethos of building life-long, genuine and caring relationships with the patients of the practice.

Our approach to their new brand identity

There is always a balance between standing out from the crowd and ensuring a brand is relevant and recognisable to its audience. Dental health is a serious subject, however patients want to feel welcome, comfortable and relaxed when they visit, so evolving the colour palette, using precise modern styling and simplifying language throughout the brand communication were key considerations in our process.

Feedback and next steps

The feedback from patients, staff and friends of the practice has been really positive. Practice Manager Christine Bolton shared her thanks, ‘WOW! Big thanks to all at Mzuri’ and Office Manager Emma Coomber ‘I love it so much!!!’. The Oak Lodge team were thrilled with the results of this exciting project, and look forward to continued collaboration on on-going projects, including ongoing content management for the new website and social media campaigns.

See the re-brand and learn more about our work with Oak Lodge Dental in our case study and view their new website here.