AUGUST 1, 2016
When Wendy and Paul Cassar realised that there was a gap in the dental market for dental hygiene centres they knew that they would like to be the ones to fill it (locally at least!)
Dental hygiene centres allow patients to receive dental hygiene treatment without visiting, or being registered with, a dentist. Already owners of The Grange Dental Practice in Chichester, Dental Hygienist Wendy and Dental Surgeon Paul launched The Dental Hygiene Centre just two doors away from their Dental Practice in early 2016.
Mzuri have been proud to work with Paul and Wendy for a number of years so we were excited to collaborate with them on this new project.
We were tasked with working on the development of a flyer, signage for the practice and a website to promote the new centre. Our brief was to take a new brand and create a fresh, modern, online presence. Wendy is a big fan of pink, so we used this as a feature throughout the website to make it friendly and engaging, in keeping with The Dental Hygiene Centre’s mission.
Wendy explains that ‘The theme colour of the surgery is pink not only because it is a warm and welcoming colour but also it is the colour of healthy gums which is our aim at The Dental Hygiene Centre’.
Mzuri also implemented a PR program around the launch of the website, which generated some very effective coverage. The website is a phase 1 development and we will continue to work with The Dental Hygiene Centre to develop and grow it, as the centre itself expands and becomes more established.
Wendy also said, “It was great to have Mzuri on board for the development of the website. There has been a lot of positive feedback from clients, friends and family already on how impressive the new site looks! We look forward to working with Mzuri on the next phases of the site as the Dental Hygiene Centre continues to grow.”
You can visit the website here.
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