Eco packaging at its best

Whilst out shopping recently at The Magical Rooms in Grayshott, I came across a mobile phone toy from Ecotronic Toys which ticks a lot of boxes if you are looking for toys with eco credentials. I was looking for a mobile phone toy for my daughter (to cure her of her obsession with my blackberry which is providing detrimental to its health!) so naturally the fact that it was a phone was the starting point in persuading me to part with my cash. However, what I was drawn to in particular was that it doesn’t need batteries (the phone’s entertaining music and lights are ‘charged’ by Chloe shaking it about all the time) and also that it had really interesting, very eco friendly packaging that I hadn’t seen employed in this industry before.

The packaging is biodegradable, pared down to the absolute minimum, easy to open, has no dangerous ties and wires and uses nothing but recycled paper. And, at the same time, still looked really well designed: it was easy to read, nicely designed and had real shelf appeal.

Ecotronic eco phone – a great ‘eco’ packaging solution

When compared with a lot of toys you see that have excessive packaging I think the approach of this toy company is inspired. It certainly made me stop and think about our eco credentials as a company (something I am starting to look at so we can reduce our carbon footprint as much as possible) and also of course, we will be taking a fresh look at client packaging briefs to us too to see if we can’t make some difference there too.