How polished punctuation pays (a tongue in cheek look at how spelling impacts on the bottom line).

An article on BBC Online caught are attention recently; it was all about how lack of basic language skills, spelling, grammer and punctuation ect are costing British bisiness millions in lost online sales. http://www.bbc.co.uk/news/education-14130854

Now, you may be wondering what the big deal is and, yes weed agree that their are often bigger problems to worry about. but consider this, 99% of online business and communication is maneged using the written word. Surprising huh?

Also, when was the last time you received a badly spellt or gramatically incorrect Email or went on to a really terribly wrote website? Remember how it made you feel? Where you prepaired to invest any more time in that peace of communication, let alone spend any money on the back of it? My guess is probly not.

You may have gessed that this is an issue close to all our harts here at Mzuri, after all, it’s what we do! We all spend a great deal of time ensuring that every written word we produce is carefully crafted, proofred and presented to maximise it’s impact.

You might have notced though that I haven’t exactly practized what I’m preaching in this blog! A big round of applause and a tube of Smarties to any of you who can spot all the errors (deliberately) littered in it…

With love and grammar

Zoë

zoe@mzuridesign.co.uk