The importance of feedback (the good, the bag and the ugly)!

I’m a firm believer in feedback. The positive gives just reward for a job well done, the negative gives you opportunity to improve.

We’ve received some really fabulous feedback over the years (as well as been told about areas we haven’t been so great at and which I hope we have now improved accordingly), and I just wanted to highlight the testimonial below, re-discovered after a recent review of client feedback, that really summed up what we hope to achieve for our clients.

‘I would like to extend my thanks to Katherine and the Mzuri Design team for their speed and professionalism in delivering a brand and supporting corporate literature that set the tone and positioning of my wife’s newly launched Reiki Practice.

In today’s massively competitive market place many brands have flooded the Health Care sector promising the world but in reality often delivering very little of value. Much more attention is now being focused on the natural benefits offered by Complementary Medicines/Services and so in order to appropriately differentiate these offerings it was critical to adopt a brand position and ‘look’ that captures all the elements that go into providing the ‘holistic experience’ clients look for when choosing alternative medical solutions.

‘Soul healing with feeling’ verbally sums up what the various treatments provide, but it is through the use of the natural, earthy and balanced colours of the brand identity that the business card visually sets the appropriate level of professionalism, allowing this to then be taken into the corporate brochure where the client’s desire to learn and understand is satisfied by fluid copy that ticks all the boxes.

The result so far has been that appointments are being booked in direct relation to the number of corporate brochures picked up from the Centre of Complementary Medicine, a testimony to the instant impact of the brand.

Thank you Mzuri for taking the time to get this right.’
Nick Hawkins

If you have any feedback on the service we provide, positive or negative, I would love to hear from you. As an organisation we are always changing and evolving and so we are open to ways we can be better. Email me on katherineb@mzuridesign.co.uk If you would like to know what your clients’ think about you, have you considered an online survey? We have run several for client’s recently with some really interesting results. Somehow the beginning of a new year seems to be a great time to take stock.