The importance of good photography in ecommerce websites

Nikki Szabo Fabrics and Interiors – photography for their ecommerce website

While researching online, or just browsing at the weekend and doing a bit of online shopping, I’m regularly frustrated by images on websites that don’t quite show the details such as colour, texture and detailing, that I want to be able to see before committing to a purchase. Bad photography is as much of a barrier for running a successful ecommerce website than poor search engine optimisation and design.

That is why it is such a delight for us to work with the images Mark Langridge has taken – they are not only bang-on-brief, they are sharp, considered, beautifully structured and, importantly with constantly evolving product collections – consistent.  Mark will be shooting new products as and when they are ready, and this attention to detail and commitment to consistency will allow us to integrate these images into the website without them looking like a later addition. What’s more, they really capture the design and quality of the products that Nikki and Glynis have been developing.

Beautiful fabrics and furniture from Nikki Szabo Fabrics and Interiors

Good quality photography is just as important for team pictures on your website. Not all businesses will lend themselves to having team images on their website – but for the vast majority it is a good way for prospective customers to dig a bit deeper, get a bit closer and understand who they will be working with. We just love this picture that Mark has taken of Nikki and Glynis.

Nikki and Glynis Szabo looking lovely!

The new Nikki Szabo website will be launching soon, so keep your eyes peeled here for an update.