Tweet your Face on Google Plus

Google Plus is continuing its assault on Twitter and Facebook, this time by allowing brands to set up pages with which they can interact with their customers. This free of charge addition will allow companies to split the people that follow them into different demographics using the ‘Circles’ feature.

While they still have a long way to go in terms of achieving the buy-in that Facebook and Twitter have (Facebook alone has ten times more members, than Google Plus), if anyone stands a chance at knocking them off their perch, it’s Google.

Think about it; you might have a website and ezines that all link to your Google Analytics account. Now, you can integrate your brand page with that analysis too. Got an AdWords campaign running? Why not link that up too. Google is so much a part of our lives that this new functionality, potentially, offers a complete picture of your performance, which is something Twitter and Facebook will unlikely ever manage.

True, Google will still need to rely on people setting up accounts and using the social media platform – as well as all the others they use – but we think that this is an opportunity that companies and brands shouldn’t ignore….