Buyer wanted…please…!

They say ‘write what you know’ well this month I know all about how hard it is to sell a house (mine has been sold and fallen through again twice in three months) and, in my fug about how to resell the place for the third time, I realised I was subconsciously applying my marketing head to the problem.

In my mind I was running through routes to market, boosting the general appeal of the house itself to maximise the target audience, trying to establish whether the house is priced appropriately in relation to the current market and the audience we are targeting etc.

All this planning, checking and analysis got me thinking about how many people actually consider these questions when trying to sell their products or services… be honest, do you? Well if not, who can blame you, you’ve got plenty else to think about and, let’s face it, you need to focus on what you’re best at, your business. So with that in mind, perhaps you can help stop me obsessing about selling my house and give me something else to think about, I’ll be waiting for your call!

Zoë